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Preston L. Farrior joins FWFF Board of Directors

Mr. Preston L. Farrior

The Fish and Wildlife Foundation of Florida (FWFF) has named Preston L. Farrior, 46, to its board of directors. Farrior is a native Floridian and is committed to fish and wildlife conservation in the state.

“I am honored to have been selected to serve, and I am excited to work with the Foundation and its partners on behalf of our state’s fish and wildlife resources,” Farrior said.

He is the chief operating officer of Ferman Motor Car Company, president and director of Cigar City Motors, and president of Harley-Davidson of Tampa, Brandon, Gulf Coast. He lives in Tampa and is active in his community with Metropolitan Ministries, the United Way and the Greater Tampa Chamber of Commerce.

Farrior was born in Tampa and attended H.B. Plant High School. He earned a Bachelor of Arts degree in economics from the University of Florida in 1989. He is married to Laura Ferman Farrior and they have three children. He is a tri-athlete and enjoys bow hunting, fishing, golf, skiing, scuba diving and motorcycles.

“I am very pleased to welcome Preston as a board member,” said Rodney Barreto, chairman of the (FWFF). “I know he will be a tremendous asset to helping the Foundation achieve our goals.”

About the Fish & Wildlife Foundation of Florida

The FWFF is a 501c3 nonprofit started in 1994 as the citizen support group for what is now the Florida Fish and Wildlife Conservation Commission (FWC). Its mission is to partner with FWC to ensure the conservation and enhancement of Florida’s fish and wildlife resources so they survive and thrive for current and future generations of Florida residents and visitors. Remember, Florida is like no other place on earth; working together we can keep it that way.

For more information on the FWFF and how every Florida resident or guest can support the Foundation, visit